Ecommerce Web Design: Make Usability a Priority

When you participate in e-commerce web design, it is easy to lose focus on your end user's experience.

You can get caught up in the glamor of designing your site and forget about the ease of use. Click https://www.thoughtmedia.com/services/e-commerce-web-design/, to more info about e-commerce web design new york.

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And unfortunately, if you do not make usability a priority in e-commerce web development, you can decrease your chances of making a profit.

What is usability?

It is the operation and navigation of your site. With shopping carts on the website, it is important that the pages load quickly and provide easy access to all order options.

Visitors to your site should not have to "guess" how to order their products.

Usability test often

If you are designing your own site or plan to hire a web designer, you should test the ease of use of the site as often as possible.

Make sure all the links work as well as the contact forms. Use the test orders to check for errors in the purchasing area.

Searches

If your site offers multiple products or many pages of information, add a search feature to ensure that visitors can easily find what they need.

Maybe they're looking for a specific product or a suggestion, but they do not want to examine the link menus to find it.

Having a search box on each page gives them quick access to what they need. Search boxes can be easily embedded in your HTML code, and some are offered for free through Google and other sources.

Avoid clutter

E-commerce web design is based on results, but too much clutter can turn potential customers off. Internet users are often in a hurry and need to find information as quickly as possible.