Over the last few years, we have seen some big companies selling their businesses or parts of their business. Most of us remember the recent acquisitions: WhatsApp and Instagram sold to Facebook; Tumblr to Yahoo; Waze, Picasa and QuickOffice to Google; Nokia and Dell to Microsoft, and the list just goes even beyond the technology department.
When big companies can sell and make a profit from selling their businesses, then why people are afraid to do the same thing when selling a business on a smaller scale?
Selling your business is always regarded as a bad move, a step that defines the end of the company, but it is no more than a myth. Paras Pharmaceuticals, one of the leading pharmaceutical companies of leading FMCG (Fast Moving Consumer Goods) and OTC (Over The Counter) segment has established its base in household goods with brands such as Moov, D'Cold, Dermicool, Itch Guard, Crack, etc. in.
In December 2010, the company with one of the two units of production is sold to a UK-based Reckitt Benckiser-group Girish Patel is a 30% stakeholder. It was the brand he Receivables nearly Rs.900 crore.
It shows how to sell a business is not what it worked out to be. Both sell bad business, is also not the end of the company. This can often mean many advantages for sellers and a better future for the company is sold.
Selling a business is similar to selling residential properties or homes available for sale. It takes preparation beforehand, planning and commitment by the business owner.
Before selling a business, you have to set goals, a list of steps to get there and then work the plan. These days to sell the business strategy have changed to a great extent. You can also visit https://www.thetakeoverexpert.com/ to find out about business selling experts in the UK.
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Components such as product marketing, performance, promotions, and prices are no longer used. On this day, sales and business development require the following steps:
Prospecting using Internet-prospecting in the 21st century involves providing a platform for people to find you and solve their problems. Now a day, the internet is used widely by people in solving their problems. A company must have its own internet facilities.
Having a website on the internet is not much effective. It is the passive side of the candidate. Sales and business development professionals must perform Internet marketing to promote and process their products and services so that buyers are interested in purchasing your business will come to you.
Relations selling- This is the other active prospecting in the 21st century. It involves using professional relationships to identify opportunities in the process of selling the business. Professional business sales are seen as a resource to improve career buyer.
Network selling- After developing professional relationships, need to get in a network with people. It will be very helpful in getting potential buyers to your business.